Jüri Tomingas is Senior Product Manager for a mobile app at Pipedrive, a cloud-based global CRM tool and the Estonian unicorn. How different is his Jüri's job from previous experience at Swedbank? What is an Aggressive Ornithology? :) How to manage the product and not slow down its development? Jüri shared his product management experience, cloud-related challenges, why is the cloud like Roblox and many more. Pipedrive started in 2010, Estonian founders wanted to build a customer relationship management (CRM) tool that helps users visualize their sales processes and get more done. They knew from experience that in sales, as in life, you can’t control your results but you can control your actions. So, they created Pipedrive around activity-based selling, a proven approach that’s all about scheduling, completing and tracking activities. The company has more than 1,000 employees in its eight offices across Europe (Tallinn, Tartu, Lisbon, London, Prague, Dublin, Riga and Berlin) and two offices in the US (New York and Florida). Its CRM is used by over 100,000 customers around the world. In 2020, Pipedrive became the fifth Estonian-founded unicorn.